Taste
Taste is what guides you when the options are endless.
Taste
Taste is what guides you when the options are endless.
Taste
Taste is what guides you when the options are endless.
This episode will cover:
Taste as knowing what matters when options are endless
Why taste matters more than tech
Choosing outside the mainstream
Taste as values, and why shortcuts bite back
Taste as mindfulness, a training in what we consume and create
Agency is about making a choice. Taste is about knowing which choice is worth making.
Steve Jobs argued that taste mattered more than technology because it shaped everything else, from the products you build to the values you stand for. And he was right. If options are endless, taste becomes the filter that gives meaning.
But taste does not appear out of nowhere. It is shaped by what we take in. If we spend most of our time scrolling through quick hits of disposable content, it is like filling ourselves with junk information. How can we expect to develop a refined palate, or a durable sense of value, on that kind of diet?
Real taste often means choosing outside the mainstream. It means resisting the obvious, short-term wins in favor of something that lasts. In that sense, taste is another way of describing our values, tested in the moment of decision.
So how do we train it? That is the work, in what we consume, in what we create, and in the choices we return to again and again. Taste is not instant. It forms quietly, over time, through the patterns we choose to live by.

This episode will cover:
Taste as knowing what matters when options are endless
Why taste matters more than tech
Choosing outside the mainstream
Taste as values, and why shortcuts bite back
Taste as mindfulness, a training in what we consume and create
Agency is about making a choice. Taste is about knowing which choice is worth making.
Steve Jobs argued that taste mattered more than technology because it shaped everything else, from the products you build to the values you stand for. And he was right. If options are endless, taste becomes the filter that gives meaning.
But taste does not appear out of nowhere. It is shaped by what we take in. If we spend most of our time scrolling through quick hits of disposable content, it is like filling ourselves with junk information. How can we expect to develop a refined palate, or a durable sense of value, on that kind of diet?
Real taste often means choosing outside the mainstream. It means resisting the obvious, short-term wins in favor of something that lasts. In that sense, taste is another way of describing our values, tested in the moment of decision.
So how do we train it? That is the work, in what we consume, in what we create, and in the choices we return to again and again. Taste is not instant. It forms quietly, over time, through the patterns we choose to live by.

This episode will cover:
Taste as knowing what matters when options are endless
Why taste matters more than tech
Choosing outside the mainstream
Taste as values, and why shortcuts bite back
Taste as mindfulness, a training in what we consume and create
Agency is about making a choice. Taste is about knowing which choice is worth making.
Steve Jobs argued that taste mattered more than technology because it shaped everything else, from the products you build to the values you stand for. And he was right. If options are endless, taste becomes the filter that gives meaning.
But taste does not appear out of nowhere. It is shaped by what we take in. If we spend most of our time scrolling through quick hits of disposable content, it is like filling ourselves with junk information. How can we expect to develop a refined palate, or a durable sense of value, on that kind of diet?
Real taste often means choosing outside the mainstream. It means resisting the obvious, short-term wins in favor of something that lasts. In that sense, taste is another way of describing our values, tested in the moment of decision.
So how do we train it? That is the work, in what we consume, in what we create, and in the choices we return to again and again. Taste is not instant. It forms quietly, over time, through the patterns we choose to live by.
